EVALUATION 3: What kind of media institution might distribute your product and why?

EVaLUaTIoN 3:

The magazine industry has grown to be extreme and there are both weekly and monthly battles to produce a biggest selling magazine. For a magazine to be targeted accurately and to be distributed to the target audience the magazine has to be sold through an experienced but suited publisher.
 Music magazines are usually sold under the same publisher as lifestyle and other niche audience magazines so that the company is shown to have diversity, however publisher do not attend to have too many as this could deter from conventions of one magazine and put too much in another.

For my music magazine I have considered two publishers:

IPC media

IPC MEDIA is one of the nations top magazines publishing household names such as NUTS and NME.

 IPC Media produces more than 60 different brands, with print reaching almost two thirds of UK women and 42% of UK, a huge total of 26 million, while their websites gain overall 20 million users every month.

The inspire is popularly a male division; selling magazine magazine that would appeal to men in both mass and niche markets. most of their magazine have a male centred focus and may not be the best for my magazine however this may give me the right gap in the publisher for the magazine to have its own conventions and would be solely focused on.
Woman's magazines in IPC Connect are all lifestyle and local fashion. their female impute to their company shows the stereotypical impute of a female and doesn't seem to challenge the conventions in any way.
This might be a hindrance to REMIX because they might not see the vision for the magazine as making an impact to the female niche audience allow the magazine to show hip hop to its niche market and might turn the magazine mainstream in time.

IPC Media already publish two well known music magazines; NME and UNCUT.
NME is the most popular magazine for IPC media to publish. NME is a weekly magazine and the title stands for New Musical Express. this already introduces the type of music that may be introduced in the magazine. It may also be an indicator of the audience they want to attract; young people.


Bauer media

Bauer media is another international magazine publisher, producing magazines such as GRAZIA, heat and more! as well as music and film magazines such as Kerraing!, Mojo and Empire.

Upon this I have decided to make this my aimed publishers for my music magazine.

Bauer Media is a division of their multinational media group. It is europe’s largest privately owned publishing company. The group is a worldwide empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

Bauer media is also popularly a male division; selling  major male magazines such as FHM and Q that would appeal to men in both mass and niche markets.

Bauer media attracts a 75% male to 25% female population (the male domination is through the increase in number in magazines moreover the late development of female targeted magazines). Most of their magazine have a male centred focus and may be the best for my magazine because it allows my target audience to be untouched and give me the right gap in the publishing company for the magazine to have its own conventions and would be solely focused on.

Woman's magazines in Bauer are mostly lifestyle but do contain popular high fashion magazines. Their female input to their company shows the stereotypical input of a female through their behaviour and even choice of music doesn't seem to challenge the conventions in any way.

This is perfect for REMIX magazine as it allows various magazines to collaborate with my music magazine with many benefits.firstly it would allow my magazine to be amalgamated with other female that may attract both mass and niche markets.

Both mass and niche market to the magazine through offers of free concert tickets and a discount on a fashion statement piece. Bauer owns more! and GRAZIA which would give REMIX a platform to break in to their target audience. Furthermore it would incorporate their individuality through breaking the stereotypical type of music that women listen to.

Synergy can also be created through the to media products of my magazine and the music radio channel. this would give me an opportunity to use many endorsement deals into their show and celebrity protagonists for further front covers for REMIX magazine.

as well as the fashion they peruse, we could
amalgamate together to create deal which would
improve the way people would see both magazines
as well as widen to mass market.



This would be perfect for REMIX because they might see the vision for the magazine within other music magazines such as Mojo and Kerrang! as making an impact to the female niche audience allow the magazine to show hip hop to its niche market. This would flourish because of its individuality, which can juxtapose to the many forms of media and the wide mass and niche market which my magazine could appeal to both.
click to see kerrang's niche website as to NME'S
mainstream one, targeted for the mass market

As you can see, my magazine among others fits well and looks as professional. It would also fit with Bauer media as many  examples of synergy can be used between REMIX and KISS radio.