Friday, 18 November 2011

NME Magazine Analysis

General:
 NME: New Musical Express
Target Audience: 
Price: £2.30 
The magazine is published weekly on a continuous rotation.
It roughly makes a circulation of 29,875. on the NRS website the titles covered and trend charts are commonly covered. the magazine makes a monthly revenue of 389,562.50 approximately.this shows that the company makes a fair profit but doesn't expenses taken to cover distribution. therefore showing that it is less popular than kerrang magazine.
The Title:
NME New Music Express
connotes new music that is being into the music business. the bold sans serif shows that it is informal and brings attention to the title. the title also shows the universal nature of the magazine.
compared with other magazines it appears to show more of a standout and doesn't offer any niche attributes.
Kerrang however involves it niche audience by having a more edgy font in black, which shows the stereotypical love for black in rock magazines.Q magazine seems to also take this approach to appeal to a general demographic.


The Front Cover:

The Masthead/Title:
the title is in the first right hand cover of the page so that it is the first thing you see and inform you of the magazine.it is in a bold bright red to bring startling attention to the magazine an is in sans serif font to show how informality to the younger generation of which they are trying to appeal to.


The strap line:
the strap line of the magazine is in smaller font but it is underlined to keep the importance. it has the bold, black colour and it is positioned as the top left hand corner so that it is the second thing you read , next to the title.
It also shows a strong juxtaposition with the colour scheme and the background. they also include a similar title in the middle of the page and is highlighted by being put into a block shape.
the strap line is also underlined to bring a sense of class into the magazine and contrasts with the magazine ethos
The Main Image
there are 5 main celeb protagonists that overlap each other in a medium long shot that fills the page. the size can also indicate the importance of the celebrity or hide the infromation of the article, in the cases of janelle monae and laura marlling.
janelle monae is the largest image on the page and is seen to be looking directly into the camera, through her body is posed to the left. her music is reflected by her sixties inspired tuxcedo along with her woven quiff which is brought to the front.
Laura marling however is the smallest picture and is seen to be looking away from the camera even though her body is towards the camera, this gives us an incite to her natural behavior and attitude. her music is reflected by her shy, conceded body position and her casual clothes.
Overall the magazine is trying to show the reader the different varieties that the magazine has to offer and the different styles of music which they are interested in or have not yet been introduced to . this may also attract a younger pre teen as it can open their eyes ti the world of music. 
Other images include the other artists that are situated through out the magazine in front of a light grey background. these images are all included in the cover story . the cover story is a prime example of how much variety there is in nme and how they intend to use music as their tool to get customers regular buyers of the magazine.
the house style of the magazine is shown in the front cover and they continue this throughout the magazine. this sense of identity is valuable to a magazine because they can now be automatically  recognized by a wide range of people which they could convert into readers. 

inside:
in the issue there are 66 pages and 16 of those pages are adverts. this shows that the magazine are keen to advertise for gigs for both unsigned and signed artists which would attract a niche audience. it also shows the different articles of interviews they have done that make the magazine disirable for readers.
on page 21 the magazine shows a feature top story of the cool list.
 the double page spread shows the different artists being laid out in coloumns and text boxes that have a colour scheme that fits the home style of the paper.


on page 56-57 another double page shows a double page spread show ad vertisements, these are usually music related or advert for music accessories.
this DPS shows two adverts for the NME music channel and what shows are on and the other side showning what gigs are now availble to see, these might slso be shown on the channel.


another double page spread shows the gigs that are up and running around the country and are discounts availible through the magazine. this might intise the viewer to but the magazine as it relate to ecomonic times as well as the genre of music.
the house style of the magazine is shown throughout the entire magazine by haveing the light grey and white with the contradictiong colours of black, burgundy and red.
this is shown to bring attention to information the magazine may want the readers to know and promote.

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